Where fandom meets fashion
Our collections redefine race-day style by providing elevated apparel for all women in motorsports. The new era of racing merchandise is here.
"The future of motorsports is female."
Wear our new statement GP hat the next time you're on track. Customize which side to print the iconic fact by selecting either "Racing Driver" or "Passenger Princess."
Transparency: While The Grandstand Project sources and embroiders our hats in the United States, the base hats are originally manufactured in China.

Our Real Project
Created by an F1 fangirl and car enthusiast, The Grandstand Project is a fashion house aiming to advance paddock fashion to the grandstands by supplementing the lack of motorsport merchandise catered towards women.
But Our Real Project? To support all women in the motorsports by donating 3% of all sales to women in motorsports.