OFFICIAL MERCHANDISE

CHRISTIAN RASMUSSEN

Now available online and at select IndyCar races.

Women Owned

Designed with female fans in mind

Our Real Project

3% of all sales are donated to women in motorsport

Based in the USA

Designed in Los Angeles, CA
3% of all sales are donated to women in motorsports

Where fandom meets fashion

Our collections redefine race-day style by providing elevated apparel for all fans of motorsports. The new era of racing merchandise is here.

COMING TRACKSIDE.

Available for purchase this weekend at the Firestone Grand Prix of St. Petersburg.

JUST RESTOCKED

THE BASICS COLLECTION

Show your support for women in motorsports at every track.

About Us

Our Real Project

Created by a racing fan and car enthusiast, The Grandstand Project is a fashion house aiming to advance paddock fashion to the grandstands by supplementing the lack of merchandise catered towards women.

But Our Real Project? To support all women in the motorsports by donating 3% of all sales to women in motorsports.

Limited Edition

ZOEY x GP

Known for being the only girl on track in her iconic hot pink truck, Stadium Super Trucks driver Zoey Edenholm has been paving the way for women in motorsports her entire life. Our most exclusive collection yet.

SOLD OUT

The Las Vegas Collection

Designed specifically for the Las Vegas Grand Prix.

In the news
In the news
Ahead of the Miami Grand Prix, The Ritz-Carlton Celebrates the Women Driving the Future of Sports
— Vanity Fair, 2025
In the news
A passion for fashion – female Formula 1 clothing brand heading for Las Vegas
— Autosport, 2024
In the news
Designer Sherry Ma is creating clothing, community for female racing fans
— Press-Telegram, 2025
In the news
Revving up Style: The Grandstand Project - A Female-Focused Fashion Brand
— Sports Girls Cub, 2024
In the news
Exploring Life & Business with Sherry Ma of The Grandstand Project
— Voyage LA, 2024
In the news
Interview with CEO, Sherry Ma, of The Grandstand Project
— Chicane Media, 2024